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According to Google search, the term ‘content marketing’ generates over 2.5 billion results. When using content exploration tools like Ahrefs, you’re presented with another staggering number—in the last month alone, there were over 20k pieces published on the subject. As the popularity of the content marketing field has become self-evident, it has simultaneously created room for inconsistency and lacks unified knowledge. Without doing

Within recent years, the growing recognition of influencer marketing has been two things: sharp and global. It hasn’t passed by Lithuania either as you can see various agencies and platforms establishing their grounds in Vilnius and working with local social media influencers. And yet, somehow there are still countless companies that choose to collaborate with an influencer only based on easily inflatable indicators such